Tickling Salmon

Author Chris Tyrell has been active in the Vancouver arts scene since 1976 when he founded the Presentation House Gallery of Photography in North Vancouver. This book condenses over 35 years of his own experience, plus the collective wisdom of many artists he has spoken with over the years.

Personally, I found his writing style a little dry, but the information in the book is fabulous. Chris has also written Making It!, a collection of case histories of successful lower mainland artists.

Table of Contents

1. Defining and Settings Goals
2. Pricing Your Art
3. Securing Commercial Representation
4. Submitting to Curators and Juries
5. Donating to Charity Visual Art Auctions
6. Marketing Your Art
7. Marketing on the Internet
8. The Artist’s Portfolio & Other Primary Sales Tools
9. Promotion
10. Publicity
11. Using the Right Language
12. Tax Considerations for Artists
13. Copyrights & Appropriation
14. Health & Safety and Estate Planning
15. Conservation & Framing
16. Appendices